Andrea SicaPartner Business Transformation Lead, CX Lifecycle & Services, @Cisco EMEAR South
Andrea is a business transformation and development professional with more than 10 years of experience in the digital and IT fields at global scale.
He has worked in both startups and Fortune 500 companies around Europe, spanning from business development, strategic partnerships, agile operations, consultancy, and open innovation.
Currently responsible to lead Cisco’s top partners in EMEAR South with establishing a Customer Experience (CX) strategy, challenging their business model (i.e. lifecycle selling and service design), organization model (i.e. team structure, cross-functional collaboration), and operation model (i.e. data and system integrations).
Due to his passion around business, tech and innovation, you also find Andrea mentoring startups on problem-solution fit, business model, product development, GTM, and open innovation.
Andrea is currently based in the Greater Milan Area with his wife. He holds a MBA from Collège des Ingénieurs, and various certifications around Agile practices, Digital Marketing, and Gamification. On top of his strong business interest, he enjoys his free time by cooking for and meeting with friends, travelling, and playing sport.